For many PR firms, online monitoring is a way to help manage client mentions in the media and get ahead of any potential crises. But it can also be a valuable research tool to help agencies prepare for a new business pitch.
Online monitoring recently helped Burson-Marsteller win new business from Canaccord Capital, an independent brokerage company. Erin Byrne, Burson's chief digital strategist, explains that Canaccord experienced vulnerability due to the credit market collapsing and wanted a relief plan for ...