It takes persistence and understanding to repair a damaged media relationship.
For PR pros, maintaining positive media relationships is vital. But deadlines get blown, clients can be difficult, and competing outlets might get a better angle. So when circumstances infuriate reporters, admitting an error can start the healing.
Steven Le Vine, president of grapeVine PR, recently arranged interviews for a celebrity client, only to have them blown by the client's overwhelmed manager.
"We apologized profusely, explaining we [were] still trying ...