Recently, a financial industry client asked my opinion about a photo they were considering for a brochure and how Boomer women would feel about it. The image portrayed what appeared to be an 18-year-old with grey hair who had just crossed the finish line of a marathon. It wasn't that the creative got it “wrong.” Appearances, qualities, and characteristics that one normally associates with youth were long considered by many Boomers as aspirational. My concern, however, is that while this ...