Not too long ago, I asked the CEO of a major business if she thought creativity was an important part of the skill set required of a successful communications professional. Absolutely, she said.
She had recently hired a senior communications executive and I asked if, thinking back, she looked for evidence of strong creativity.
“Now that you mention it,” she replied, “not really.”
What we want and need in our hires and what we interview for are often two different things. No one ...