ATLANTA: The Georgia Department of Community Affairs (DCA) launched its first multimedia campaign on June 1 to increase recycling statewide. It is the DCA's first campaign about recycling.

The campaign includes radio PSAs, a Web site, www.YouGottaBeKidding.org, social media outreach on Facebook, and advertising. DCA has been working with Hill & Knowlton on the campaign since July 2008. Among the preparations that the firm has been working on pre-launch is research with the DCA, which found that 45% of Georgians ...