Location-based mobile communications has become an important method for retail stores to engage, retain, and draw consumers to stores.
For the Sears and Kmart brands, Sears Holdings has developed mobile websites, a number of consumer-facing apps, QR code offerings, and deals of the day. These efforts encourage social sharing and leverage a GPS and zip code locator in order to meet its customers' needs and drive traffic to its retail locations.
Meeting many needs
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