Company: Genworth
Campaign: Genworth Celebrates
Agency mix: Peppercom and MediaEdge:cia
Lead team: In-house
In-house team: Janice Luvera, director of global brand; Tom Topinka, VP of corporate comms
Budget: Less than $6 million

Amid the economic crisis, Genworth Financial launched an integrated campaign to rebuild consumer trust. The campaign, "Genworth Celebrates," touts the company's "ability to carry out its commitments and help people" with their financial goals, says Janice Luvera, director of global brand for Genworth. ...