Analyst relations has become more and more challenging as IR pros attempt to cut through the clutter and capture the attention of individuals who don't necessarily have in-depth knowledge of their business or industry, yet whose pronouncements can markedly impact a share price.
Ivette Almeida, MD of Grayling USA, explains members of the IR community have had to become much smarter about how they approach analysts.
"More analysts are covering more vertical markets and ...