A re-energized comms team at GM is redefining how it uses PR to sell cars and trucks.
It's an old business cliche to say that turning around the image of a corporate Goliath like General Motors is akin to turning a battleship. But in GM's case, the cliche isn't quite accurate.
GM isn't a business battleship; it's an armada consisting of the corporate brand and individual product brands. The GM brand flotilla has been buffeted by gale-force winds and rough sailing for ...