MINNEAPOLIS: General Mills entered into a one-year partnership with Univision on September 23 for the latest phase of its multi-brand Hispanic marketing initiative, "Qué Rica Vida" ("What a Good Life").
In its third year, the program continues to encourage Latina mothers to live a "rica vida" by offering recipes, lifestyle tips, and more through a proprietary magazine and Web site. This year's program will focus on Mother's Day, the new Univision partnership, and Karla Martínez as the spokeswoman for the ...