SUNNYVALE, CA: General Magic, which this summer launched a new consumer Web service called myTalk, has announced the hiring of TSI Communications as its PR firm of record.

SUNNYVALE, CA: General Magic, which this summer launched a new

consumer Web service called myTalk, has announced the hiring of TSI

Communications as its PR firm of record.



Prior to last week’s appointment of TSI’s San Francisco outpost, General

Magic’s PR had been divvied up between Cunningham Communications and The

Financial Relations Board, according to PR director Judy Radlinsky.



But the ...