SAN FRANCISCO: Genentech will launch a video wall in October to support people living with metastatic breast cancer, an advanced form of the disease with no cure.
From a survey of 700 people with the disease in 2010, Genentech learned that 60% of respondents want more ways to connect with others and share their stories online. Following the survey results, the pharmaceutical company launched a website, FacesofMBC.org, and a mobile app to help those living with the disease.