PC Magazine, April 24
Who is your client, and what are its media goals?
David Conner: Gemini Mobile provides infrastructure software for mobile social communities, part of which includes what we describe as Second Life-like 3-D virtual worlds for mobile phones. Two-thirds of the company's operations are in Asia, and so its US media goals are to raise awareness and attract the interest of mobile service carriers and handset makers.
What made PC Magazine such a good hit? How did you pitch the ...