WASHINGTON: General Electric is working to defend its reputation with a recently launched campaign that highlights the company's altruism and positive impact on its communities.

Media reports from last year indicated that the company earned $14.2 billion in profits in 2010, but paid nothing in taxes because the bulk of those profits were earned offshore. As recently as April 3 of this year, protesters rallied in front of the company's Fairfield, CT, headquarters.

“People today, in a digital networked world, will ...