NEW YORK: GE Healthcare is using a 10-day showcase in New York in October to provide stakeholders with access to products and details about the company's “Healthymagination” campaign, which launched in May.
Jeff Immelt, chairman and CEO of GE, called the multi-pronged business and marketing initiative a “systems approach to solving global issues.”
The campaign promises to invest $6 billion in innovation and technology to address issues in healthcare. It mirrors “Ecomagination," a business-driven marketing effort that launched in ...