BOSTON: In an attempt to strengthen its brand and eliminate confusion between its three companies, Boston-based Grand Circle Corporation (GCC) named Jackson & Company as its PR agency of record after a two-month review.
The 40 year old travel company auditioned four firms for the $250,000 account, according to director of communications Priscilla O'Reilly. Boston-based Jackson won out over Wenham, Massachusetts-based Mullen & Co.
Jackson & Co. founder and president Sally Jackson said the firm's pitch was 'smart and return-on-investment ...