The summer is traditionally a slower time for Garrett Popcorn Shops, a Chicago-based popcorn company, when many consumers look for a cool treat or refreshment.
To build awareness of its flagship store in New York City and help boost summer sales, the company turned to Bullfrog & Baum (B&B) to tie the brand to a relevant trend in the culinary world.
Strategy
The PR team's main goal was to make Garrett's NYC store a tourist attraction, says Clark Nesselrodt, VP ...