Gap's recent attempt to change its logo, likely to help lagging sales, was met with serious 2.0 resistance. When the company released the logo, consumers said, through Twitter, Facebook, etc, that they preferred the original blue box design, prompting the company to respond. It quickly leveraged the buzz, listening to critics - be they what some marketers call a vocal minority - scrapping the new logo, and crowd-sourcing for updated logo suggestions.
In the end, it held onto its original ...