NEW YORK: Gap is launching an urban-beach-theme shop, featuring the Brazil flip-flop brand Havaianas and Gap summer items, in its New York City rotating concept venue. The shop will remain open from April 30th to June 13th to promote an ongoing partnership in the US, and to generate buzz and awareness for both brands.
“Our goal with the space is to create buzz and PR through various partners,” said Kim Terry, senior manager of PR for Gap Brands. “Their collection ...