Men's grooming and fashion media got a huge boost a few years back, thanks to the rise of the "metrosexual."
That trend has largely come and gone, says Lance Buckley, national director for New York-based Pierce Mattie Public Relations. "The media as a whole isn't using the term 'metrosexual' anymore and has shifted toward more masculine fashion," he adds.
But despite the demise of men's shopping guide Cargo, the increased interest in men's fashion seems to have stuck, especially as media treat ...