LOS ANGELES: Video-gaming network G4 has hired a new head of communications as the company begins plans for aggressive expansion and possible mergers.

David Shane, formerly head of PR for Comcast's Eastern division, parent company of G4, takes the title of VP of media relations. Shane is charged with "building awareness of the network among many different constituents, including affiliates, potential advertisers, trades (both cable and gaming), and consumers," he explained. He is also in charge of building the PR department ...