Client: Giddy Up (Ann Arbor, MI)
Agency: Childs Play Communications (New York, NY)
Campaign: Fuzzoodles Fiesta
Duration: June – November 2010
Budget: about $50,000
Giddy Up, a children's products and toy division of Elmers, historically has used TV ads to drive launches. However, marketing director Michelle Manning says PR was more beneficial in introducing Fuzzoodles, a new type of fuzzy noodle toy that can be used to create characters.
“Fuzzoodles represents the creation of a ‘soft construction' toy ...