Client: Fusion Garage (Singapore)
Agency: McGrath/Power (San Jose, CA)
Campaign: Grid-10 tablet launch
Duration: March – August 15
Budget: about $900,000 (including Twitter promoted trends and videos)
Fusion Garage (FG) suffered brand damage after its JooJoo tablet failed in 2010. To help circumvent the damage and give FG's new Grid-10 tablet a fair shot at launch in August, the company and AOR McGrath/Power carefully executed a ruse in which a fake company called TabCo teased audiences ...