My agency, Brodeur Partners, recently announced a new European partnership with Grant Butler Coomber (GBC Group), a leading independent EMEA-based public relations firm, reflecting the growing importance of true cross-border cooperation that is more than just “dots on the map.”
As clients are increasingly demanding global solutions, cross-Atlantic teams are becoming more common, yet multiregional campaigns have to overcome more than just time zones.
As a Brit working in New York for many years, the question I get most from ...