NEW YORK: London-based business publication the Financial Times reached out broadly to promote the redesign of its Web site, which debuted this week.
Tom Glover, deputy communications director at the FT, said the paper's internal PR staff in the UK, US, and Asia briefed journalists, including business reporters at consumer and trade publications, as well as bloggers, prior to the November 11 launch. The company requested embargos while notifying employees of the changes, he added. It was aided by London-based ...