MCLEAN, VA: The American Frozen Food Institute (AFFI) launched the Cook it Safe campaign to inform consumers about the importance of fully cooking pre-prepared foods to avoid foodborn illness.
Through a partnership with the Department of Agriculture's Food Safety and Inspection Services, the FDA, and the International Food Information Council, the institute will deliver PSAs via 800 US television stations. The organizations will also host a live Twitter chat on September 16. Twitter users can follow @friendsoffrozen, @USDAFoodSafety, and @FoodInsight to participate.
Although the campaign ...