DENVER: Budget air carrier Frontier Airlines has hired MWW Group to be its AOR after a competitive review.

MWW will use an integrated communications program to raise awareness of Frontier's hubs in Denver, Milwaukee, Kansas City and Omaha, and its 70-plus destinations in the US, Mexico, and Costa Rica. The activity, which aims to raise the airline's social media presence, will include brand positioning, strategic messaging, leadership positioning, and media relations.

“We did all our PR in-house before,” said Frontier's VP of marketing Ian Arthur, ...