The right accolades can translate into PR gold, if they're touted in the right way to the right people
"When Jorge Moreno won his first Latin Grammy Award for Best New Latin Artist in 2001, we totally changed the way we promoted him," says Deborah Charnes Vallejo, managing director of Bromley/MS&L in San Antonio, TX.
While working as a spokesman for a Burger King campaign - the PR for which was being managed by Bromley/MS&L - Moreno had been nominated for ...