You can bet that sports and entertainment will always score highly when it comes to a ranking of good publicity. And this year's survey has its share of sports and movie moments: Mark McGwire and baseball; Leonardo DiCaprio, Star Wars, Saving Private Ryan - these were all winners in the PRWeek/Impulse Research Best & Worst Survey 1998.
But in an election year, it was not asking much to expect a politician to score highly in the good publicity stakes - ...