PLANO, TX: PepsiCo's Frito-Lay division has launched a nationwide campaign to raise awareness of the company's food processing methods and future product goals.
Throughout the week, Frito-Lay will be holding cooking demonstrations from a recreated “flavor kitchen,” an actual site based in its Plano, Texas headquarters where Frito Lay flavors are developed and produced. The demonstrations, set on the marquee atop the Hard Rock Café, will be aired on the adjacent Thomson Reuters billboard in New York's Times Square, and streamed ...