CHARLOTTE, NC: Frigidaire has partnered with Gowalla to spread awareness of farm-to-table foods this summer through a social media effort tied to Save the Children.
Frigidaire is asking online community members of Gowalla, a location-based social network, to "check-in" and share their top farmers' market locations through memories, stories, and photos. Weber Shandwick, Frigidarie's AOR, and Allison & Partners, which handles PR for Gowalla, are working together on event material and program remarks.
"Social media is where our target spends her time, ...