Just as businesses must be responsive to their customers, political organizations must be in tune to their “customers” — the voters, especially those in the grassroots.
Much has changed in the electoral landscape since 2008, but the largest change is how politicians communicate with constituents. Today, politics requires a two-way, year-round conversation, made both possible and necessary by online social networks.
Americans are getting their news, having their conversations, and forming their political opinions online in ways that are common today but ...