WILBRAHAM, MA: Friendly Ice Cream Corporation, the parent company of Friendly's restaurants, has hired MWW Group for communications assistance for its Chapter 11 bankruptcy proceedings.
The company hired MWW in early September to help it “put together a comprehensive communications plan to reach out to all their audiences” about the restructuring, said Rich Tauberman, EVP at MWW. The company said today that it will close 63 restaurants across the country, leaving 424 open for business.
“We're tying to encourage employees ...