As the social media space becomes crowded, PR pros are increasingly looking for ways to unite the media streams they follow.
FriendFeed, a new monitoring tool, can help PR pros distribute and collect information about their brands - but with some limitations.
Users share their own content from sites like Delicious with others who sign up for their feed. In turn, users receive updates from the people whose feeds they follow.
Ana Yang, FriendFeed CMO, says the site lets brands ...