Tagged as a "soapbox for the online masses," Friction.tv lets users pontificate on everything from politics to pop culture.
The UK-based site launched earlier this year and has garnered more than a half-million unique visits, says Andy West, Friction.tv's CMO. The company is now hoping to raise its awareness and generate more content contributions in the US.
Idea: The core strategy in the US is reaching out to early adopters, including bloggers, vloggers, journalists, and PR pros. Another priority is emphasizing ...