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Freshbooks hits road in drive to get closer to its customers

Aarti Shah

February 28, 2008

Objective: FreshBooks, an online invoicing and time-tracking service, wants to further connect with customers and raise brand awareness by embarking on a road trip, Road Burn 2008. The trip will take CEO Mike McDerment and the company's marketing team from the Future of Web Apps Conference in Miami to the South by Southwest Interactive Festival in Austin by way of RV. Along the way, the team will have breakfast, lunch, and dinners with customers and prospective clients in various cities ...

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Freshbooks hits road in drive to get closer to its customers

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