National Public Radio, August 3
What are your client's media goals?
Heather Hennessy: Our client is Dreaming Tree Films, and it produces Samsung Fresh Films, which is a national teen filmmaking program. It was looking to raise awareness for the program and drive participation for entries and voting to select the winners.
Why did you decide to target NPR? What made it such a good hit, and how did you go about pitching the producer and reporter there?
Hennessy: NPR has the national ...