Freihofer connects women runners through social media

Client: USATF Adirondack Association (Troy, NY)
Agencies: Rueckert Advertising & Public Relations (Albany, NY) and blue.0 Public Relations (Ballston Spa, NY)
Campaign: 33rd Annual Freihofer's Run for Women Social Media Campaign
Duration: January-July 2011
Budget: $21,000

Charles Freihofer Baking Co. has been the title sponsor of all-female road races in Albany, NY, since 1979. AOR Rueckert Advertising & Public Relations and blue.0 Public Relations, which works on an ongoing project basis, developed an integrated social media ...