Geoff Freeman is used to working under fire. Before joining the US Travel Association (then called the Travel Industry Association [TIA]) in 2006, he worked for clients like the Partnership for Prescription Assistance and entities like Freddie Mac and the American Association of Health Plans.
“It was attractive to come to... a white hat industry,” says Freeman, SVP of public affairs for the US Travel Association (USTA). “It's a different type of challenge.”
He notes that while the travel industry has been ...