In an effort to save money and minimize financial risk-taking during the recession, PR firms are realizing the benefits of turning to freelancers for help.
Spark PR created a network of freelancers called Sparknet that it plans to rely on much more in the coming year.
Alan Soucy, CEO of the agency, says that until the economy improves, Spark will likely grow through leveraging Sparknet, rather than by bringing on full-time employees.
“We find it ...