This week I had a unique experience. An agency CEO told me he had got it wrong. The details don't matter as such, but the conversation related to the firm's strategic direction. Now, several years after initiating the shift in focus, he is resetting the agency's course and unwinding aspects of its operations that weren't working anymore.
His candor surprised me, not because of who he is, but because it's simply not common to hear business people, including PR agency ...