MASHANTUCKET, CT: Foxwoods Resort Casino has hired its first PR agency, picking Euro RSCG Middleberg over other two finalists Dan Klores Communications and RF Binder Partners.
Middleberg will put three to four people on the account, which will bill in the six-figure range, said Don Middleberg, chairman and CEO of the firm.
"They're really expanding. They're becoming more aggressive in bringing in things like two major golf courses and a Hard Rock CafŽ," said Middleberg.
Martin Kramer, Foxwoods' director of advertising, said he ...