LOS ANGELES: Leading up to the 20th Anniversary celebration of The Simpsons on January 10 at 8pm, Fox turned the network "Simpsons yellow," to drive tune-in for the show. The week capped off a year-long event celebrating the milestone for the longest running prime time series.

"We kicked off the campaign last January 2009, and we had a number of fan events throughout the year," explained Jason Clark, VP of entertainment publicity for Fox. "This was the last week, so ...