NEW YORK: Foursquare hired Kaplow PR as its AOR for messaging, media relations, and an education campaign on its location-based app.
Foursquare PR Manager Erin Gleason said up to seven tech-focused and consumer agencies were considered for the work over the past few months. The company didn't issue a formal RFP, and instead met with agencies that were recommended through professional referrals and personal recommendations, she said.
Gleason declined to identify the agencies that pitched for the account. Kaplow is the company's first ...