NEW YORK: Location-based social networking service Foursquare is conducting a search for a PR agency, it is understood.
The company is no longer working with Kaplow Communications, its previous AOR and first PR agency. The company hired Kaplow last October to support messaging, media relations, and a campaign to educate consumers and businesses about its location-based app.
Foursquare's annual account with Kaplow was worth at least six figures, and was initially supported by a team of four agency employees who ...