NEW YORK: Foursquare and American Express have partnered for a loyalty program that allows AmEx cardholders to sync their Foursquare profiles to their credit card.
As the mobile payments arena continuously evolves, the partnership is significant for allowing brands to connect with consumers in more targeted and meaningful ways. It also allows merchants to see more measurable value in their promotional efforts.
“You really get some interesting ROI metrics that have really never existed before,” said Tristan Walker, director of business development at Foursquare.
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