While corporate foundations improve people's lives, enabling grantees to tell their own story provides great ROI.
Sometimes a little boasting about charitable work is OK, especially when that bragging may spur other people to get involved, too. For US foundations, which give away billions of dollars in grants every year, effective PR can be a key factor in achieving their goals, whether it be improving education, eradicating disease, or any other worthy cause.
For example, the Princeton, NJ-based Robert Wood Johnson Foundation ...