LOS ANGELES: Animal welfare nonprofit Found Animals Foundation is launching a daily webcast called "PawdCast," as it looks to increase adoptions and serve as a resource for pet owners.
The initiative is backed by grassroots and social media outreach, along with traditional media relations, said Aimee Gilbreath, executive director of Found Animals.
"One of the biggest issues that shelters have is getting people to see the animals," she said, noting that the webcast was inspired by the popular Shiba Inu ...