The best way to get on Fortune's recently released 100 Best Places to Work For list is perhaps the most obvious: be a great place to work. Communicate openly with your employees, make them feel valued, publicly reward their efforts, and provide opportunities for advancement. On-site daycare or weekly wine and cheese parties don't hurt either.

The other key is having a corporate communications team willing to put in long hours filling out forms, compiling materials, and answering questions to ...