Placement: Two-page feature on golfer Greg Norman in Fortune's
November 21, 2005 issue
What was the goal of the campaign?
Tony Mangle: To promote the launch of Greg Norman's California Estates wines.
Why did you target a business title for a wine-focused story?
Mangle: We wanted to go beyond expected media outlets. Fortune is an example of a media placement that reaches high-demographics.
Did you have a relationship with Fortune editors before this pitch?
Mangle: We had often reached out to editors at Fortune, but ...